Park Hotel – Mayfair @ Boomtown Festival. Logo Design.
Park Hotel @ Boomtown Festival. Logo Design. Category Illustration Date 2016 Client Rolling Stage How we...
Client Rolling Stage
How we designed a logo for a venue at Boomtown Festival
Rolling Stage asked us to produce a logo design for their venue at Boomtown Festival. They wanted the logo to retain a high-end hotel feel, but with a suggestion of a wilder twist to it.
Initially we took inspiration from 1920’s art deco fonts for the lettering of the logo – similar to the Ritz logo. We added a banner later, that incorporated the Latin phrase – ‘Conlige Suspectos Semper Habitos’ – that translates as ‘Round Up the Usual Suspects’. Finally we added a stylised line-drawing of a gramophone record player to suggest a music, dance and entertainment, which is at the core of what Park Hotel does at the festival.
“Dom at wondersomethings was quick, professional and friendly. We were more than happy with the end result and appreciated the way she liaised with us along the way to make sure we got exactly what we wanted”
Sarah Middleton, Rolling Stage / Park Hotel @ Boomtown
We also designed a poster for the venue. We selected from a variety of photoshoot images presented by the client, which we edited to add space to integrate the logo and poster content. Finally, we added a purple smoke overlay to give the poster a more quirky and dynamic feel.
Image credit: Tilly May Photography