Wonder Fields Festival. Fairy Tale Programme Concept, Copy & Design.
Wonder Fields. Festival Programme Design. Category Concept | Copy | Illustration | Print | Date 2017...
Category Concept | Copy | Illustration | Print |
Client Wonder Fields
How we told the Wonder Fields fairy tale with bespoke illustrations, design and original copy for their Festival programme
The challenge here was to draw more attention to the festival programme and increase its sales. Furthermore, the programme had to serve its purpose as a source of key festival information, while also being creative and unique.
Having worked on Wonder Fields 2016, we built on our strong working relationship with the client.
The festival’s theme in 2017 was ‘Once Upon a Time’. We proposed a bespoke illustrated fairy tale story that would be cleverly woven into the programme itself.
Our copy-writer wrote a fairy tale that included all the programme content alongside our designer, who created a number of accompanying hand-drawn illustrations.
The result was particularly well-received at the festival, with programmes selling out completely. We also received some lovely feedback from the festival goers themselves!
‘We use wondersomethings for pretty much all of our design needs but they really surpassed themselves with this year’s festival programme. Its creative, functional, fits perfectly within the vibe of the festival and is totally and utterly unique.’